The choice is crystal clear.

A new five-flavor sparkling line with no sugar, no sweeteners and no color, all in a category that answers those constraints with louder fruit and louder graphics. The work had to feel like a refreshing treat while showing a bottle that is, visibly, just natural water.

Role: Creative Director
Scope: Video, Landing Page, Social
Discipline: Product Launch • Beverage

CRYSTALGEYSER.COM/SPARKLING — LANDING PAGE

Details

Label-focused. Fruit-forward.

We extended the core brand by keeping the signature blues and red bar, but added soft fruity accent colors and playful headline treatments to highlight the new sparkling additions.