Role
Freelance Creative Director
Timeframe
2023
Discipline
Branding · Digital Marketing · Product Design · Email
The Challenge
A high-profile relaunch meant reintroducing a familiar brand to fans across a fast-moving streaming landscape — with a single, high-energy system that had to stay coherent across many surfaces at once, from campaign ad units to in-product screens to lifecycle email.
The Approach
As contract creative director, I directed brand marketing end to end: sharpening strategy and presentation design, building a kinetic campaign and digital system, shaping the in-product experience, and running A/B tests to tune creative — keeping the brand unmistakably sport from the first impression to the live stream.
One brand, every screen
The relaunch demanded a system that held up from a full-screen hero to a small in-product placement — bold, kinetic, and unmistakably sport across campaign, product, and email.
Feature video
Results
- 01Brand marketing system delivered across digital, campaign, product, and email
- 02Consistent, high-energy identity carried from ad unit to in-app screen
- 03A/B-tested creative to optimize engagement through the relaunch window
Next project
Stryker Neurovascular — Divisional rebrand & product campaign